eBay cheap listing day strategy

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eBay have redesigned the concept of the “cheap listing day” to prevent the site from being flooded with tat during the Christmas shopping season.

5p to list with Gallery is a saving for everyone, but is obviously a bigger saving the more expensive your item. A 15p listing fee gives no saving at all if you’re listing something under £5.00 in value. It looks very much like eBay want to fill the site with higher ticket items; products with a price of £100.00 or more will benefit most from this next CLD.

It’ll be interesting to see if sellers select ten day listing periods – almost the de facto standard for CLDs. That would have auctions ending on the third Friday before Christmas: right in the middle of office party season! A seven, five or even three day listing period for those really hot items would be a much better bet.

With eBay really pushing to make sure their shelves are fully stocked for Christmas shoppers, we’re betting there’ll be a least one more CLD before Christmas too: make sure you keep an eye on our Cheap Listing Day calendar!

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