“What we’ve seen is that the demographics of shopping online have begun to more closely mirror America in general,” says Raul Vazquez, chief marketing officer at Walmart.com.
Getting an online-only brand in front of these cautious shoppers, and getting them to trust that brand, must represent one of eBay’s biggest challenges for the next few years. The purchase of Shopping.com, a price comparison site which shows eBay merchants alongside other internet retailers, has to be a step towards this. To move forward in this new climate, they must turn themselves from “internet market place” to simply “the world’s shopping mall”.
One Response
eBay seem to be taking the obvious steps to prepare for this with the likes of shopping.com and eBay express, I reckon they’ll keep their position as a market leader at least in the foreseeable future