In the seven years I’ve been selling online, I’ve seen a lot of things touted as “the next eBay”. The current contender for the internet auction crown is Tazbar, a site that seems to be lacking many of the things that have come to plague the eBay site: scammers, fakers, buyers…
Tazbar’s new TV advertising campaign began in the UK yesterday. Not only is the online auction format familiar, but the word “it” features prominently in the advertising. Oh dear. And is it just my imagination, or are those swirly boxes on the front page oddly reminiscent of eBay’s design too?
For what it’s worth, my own prediction is that “the next eBay” will be nothing to do with eBay. The things that have been really revolutionary (Blogger, MySpace, YouTube spring to mind) are bringing something new to the online table, not simply running with an existing idea.
One Response
Kudos for lasting this long. Although I suspect they will not be investing in mass media anymore given how little it paid off for them.