Good news for eBay for Charity: bidders on charity listings are willing to pay more for their items. Research by the Olin School of Business at Washington University in St. Louis showed that on average, buyers of charity-linked products are willing to pay 5% more. Interestingly, as the item becomes more expensive, however, the charitable element becomes less marked: “It’s as if people have in mind a maximum donation that they are willing to make to a charity,” said the researchers.
Canny sellers might use this to their advantage: listing with eBay for Charity can bring added exposure to your listings as well as helping you raise money for your favourite charity.
