Marketworks announced that in conjunction with Google they have released twelve new standard templates for ecommerce websites. Customers can select from 12 new professionally designed storefront templates to instantly transform the look of their Google Checkout enabled storefronts. Previously, customers only had two choices for their storefronts; use a simplistic template that was obviously pre-designed or contract a designer to develop a professionally designed site. The new templates are highly customisable to match the owners own brand.
After Google recently approached Marketworks regarding developing a solution allowing it to extend Google Checkout to its customer base, Marketworks jumped on the opportunity. Marketworks immediately began developing a strategy for building and launching professionally-designed storefront templates that were pre-enabled with Google Checkout.
So does this mean they’d never have thought of customisable templates that were Checkout enabled if Google hadn’t contacted them? Well so much for Marketworks, a more interesting read today is “Google Checkout’s No PayPal Killer” which slates Checkout declaring “How unsurprising: Bribe people heavily, and they’ll use your service.” That pretty much sums it up, and Marketworks have fallen for it too