It’s official, the UK are the biggest eBayers in the world, with over Â£50 per head of population spent on the site annually. Last November, eBay launched a US wide search to find the most active eBay community and Lumberton, New Jersey was declared the winner. Now however the two biggest eBay communities – the US and Germany – are lagging behind the UK in market penetration.
It’s easy to bring in good results when you have a large territory to cover, although eBay.com is actually growing more slowly, 17% growth compared with 32% growth internationally. The small size of the UK market in comparison to the US, shows we’re actually leading the way for the other eBay marketplaces to follow.
It’s just a shame that eBay persist in treating the UK site as a test bed for eBay.com.