Links to “report this item” have just appeared on all listings on eBay UK. This feature was introduced on the Australian site many months ago; though promised to the UK, it had not been implemented until now.
This is a great step forward in eBay’s attempts to clean up the site. eBay rely largely on users of the site to police it, and this will make reporting illegal and counterfeit items so much easier.
However, yet again a fairly major site change has gone unannounced by eBay. In the face of inevitable fears by sellers that easier reporting facilities will be used by rival sellers to try to remove the competition, eBay must put out some reassurance that they have the staff, and that the staff have the training, to ensure that this new feature is not used maliciously.