eBay.com have just announced a new feature for Ask Seller a Question. Customized Question Subjects allow sellers to add up to nine of their own subject lines to the drop-down menu from which buyers can choose.
I’m really mystified about the point of this, to be honest. The example eBay give is about your returns policy: well, if you’re getting so many questions about your returns policy that you need to create a special question category for it, isn’t the solution really to write a better returns policy on your listings?
Plus the whole feature assumes that buyers carefully select the subject line before ASQing – which in my experience, they don’t.
At best, this is a feature that’s going to encourage more sellers to use autoresponders: whether that’s desirable or not, I leave to individual sellers to decide. At worst, it’s another useless feature designed to cover up the radical overhaul that eBay’s site so desperately needs.