Long-time eBay competitor eBid announced a redesign this week. I love the clear, crisp new look in a neutral shades accented with orange, scarlet, turquoise and teal – close but not too close to the eBay logo. It’s all very easy on the eye, and viewers are drawn to the heavily-highlighted categories on the left, or to the gallery pictures of items ending soon in the centre.
If I have a misgiving, it’s about the accuracy of the headlines. “Free and easy”? It might be qualified with “No fee for listing items on eBid”, and paying only FVFs or a membership fee might be cheaper than eBay, but it’s never quite free to sell on eBid. If that’s misleading, the secondary headline is just silly: “buying and selling is cheaper with eBid”. Buying had better be more than cheap, it should be *free*! And of course, it is: it’s just badly written headline that really should be changed.
eBid’s newsletter also contains the good news that sales have doubled compared to four months ago:
…double the number of auctions are closing successfully as compared to November 2006. This is due mainly to the increase in advertising we have been giving to the site and also the positive word of mouth promotion that all our buyers and sellers are helping to create.
It’s a shame that there isn’t a more concrete figure here, because double one item sold would be two items… eBid really need to play up and trumpet every success if they want to bring new members to their site.