Websites are often marketed to the young and hip, but sites catering for this sector may be missing a trick. New research from Birmingham Midshires (a division of the Halifax) shows that one in 10 over-45s is now self-employed and relying on the Internet to grow their businesses. Out of the thousand 45+ year olds surveyed 60% had traded on eBay. 10% are self employed and reliant on the Net for business with more using it online trading to top up other income.
In September 2006 legislation was passed in the UK banning discrimination in the work place based on age. Whilst in the past many employees may have suffered ageism the Internet knows no such bounds. In fact I’d argue that maturity brings many benefits to online trading.
Many eBayers are young, ambitious but lack basic business experience. Those who are time served and business savvy find transferring those skills to an eBay business second nature.