An anti-aging wrinkle cream that supposedly works! That’s what buyers believe Boots’ No.7 Protect & Perfect anti-wrinkle serum is and they’ve cleared the shelves in Boots of every last bottle at Â£17 a throw. The lure of young looking skin is just to great to resist.
The buying frenzy was triggered after BBC Horizon program last month tipped the salve as one that might actually work. Already Boots have sold over 200,000 bottles, but you’re unlikely to find them anywhere bar eBay until after the Bank Holiday when they replenish supplies in shops.
Stop and think about it though…. Is it really worth spending up to Â£75 to stop your face wrinkling over the weekend, or can you wait until Tuesday and queue up in Boots?