eBay announced their 38th local marketplace will be Thailand, operated in conjunction with a Thai portal – Sanook! The site will be branded “Sanook! eBay” and should be launched in Thai-language by the end of the year. Sanook! is a leading Internet brand and the most trafficked Internet destination for Thais, it would be similar to cobranding a site with Google in the UK.
eBay have had mixed results with moves into new territories, 2006 saw eBay shut down it’s Chinese eBay Eachnet website to be replaced by one run by local partner Tom Group. It looks like lessons have been learnt and partnering with a local established Internet presence in Thailand should ensure a faster takeup of the site.