eBay Italy are running a summer promotion which allows Classified Ad format to be used in Travel and Discounted Holiday categories. Classified ads are normally restricted to eBay Motors and some Business Office and Industrial categories and allow a seller to advertise for direct contact from buyers.
Although each classified advert has to be for a specific product they are designed to solicit enquires from buyers for similar products the seller has for sale. With Classified Ads there is an insertion fee, but no final value fee, and in fact the actual transaction is carried out off eBay, with no feedback given.
Extending Classified Ad format into a new category on a seasonal basis is a new tactic for eBay, and one that they’ll be watching closely. If successful we can expect to see similar promotions on other eBay sites, in different categories, and at other times of year.
