MyWorld is getting a face lift which brings it closer to a fully Web 2.0 enabled interface. Out goes the single theme and in comes a choice of six themes. It’s a real shame they haven’t gone one step further and enabled eBayers to link their shop colours giving a fully customisable and coherent brand image. Sellers spend hours ensuring auctions, shop pages, me pages, email marketing etc have a consistent look and feel, extending it to MyWorld would make perfect sense.
A guestbook feature is coming where people viewing your MyWorld can leave comments – fortunately you can choose which to display so if someone slates you it’s no big deal! 😉
On the MyWorld home page a selection of 49 images from customised MyWorld pages will be shown. Given that there millions of eBay users having your own displayed is almost negligible. This feature is reminiscent of mybloglog which TameBay uses – if you want your picture to appear each time you browse TameBay, sign up!)
Finally there’ll be tags that can be used to describe your hobbies and interests, people with similar interests can use these to find like minded eBayers. This is very “Web 2.0” but whether it helps you sell more is open to question. Of course if your interests happen (or you choose to make them) coincide with what you sell you could just cash in!
It’s good to see eBay enhancing MyWorld, but whether it helps sellers to sell more or convinces buyers to buy more is up for debate. What it will do is capture some users into spending more time on eBay, and the more time they spend on the site the more likely they are to trade on eBay in the future. That’s got to be good for everyone.
The new options for customising MyWorld should be live on the site within the next few days.