eBay are to offer radio stations the chance to auction ad spots. Through a partnership with Bid4Spots Inc., more than 2,300 radio stations will be able to sell advertising space through the eBay Media Marketplace.
Bid4Spots, who have been selling air time online since 2005, seem to be crucial to the success of the venture. eBay’s efforts to sell cable television advertising have hardly set the world on fire: launched in March, they didn’t sell a thing til late last month.
