SS2BM : Blue moon turns gold for independent sellers

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Running 21st to 30th June, Summer Solstice to Blue Moon is an unprecedented event, bringing together online merchants and alternative auction sites and market places, to show that there is plenty of life beyond eBay. Many online auction sites are offering special deals during this period, typically free listings or account credits to get you started on the sites, and many sellers too have listed special auctions, and are offering prizes. SS2BM is being organised by, a community which began in protest at the Stores changes last August, but which has quickly become a hub for those trading on “St. Elsewheres” – non-eBay retail websites.

Using the power of Google, the organisers are asking supporters to search for SS2BM, which turns up a huge variety of auction and sale listings, and perhaps just as much comment: this is certainly something which has caught the imagination of jaded sellers.

But is this event something that could change the attitude of online sellers long-term, tempting them away from eBay to lesser-publicised sites? I asked event organiser 0ctavia about the campaign’s long-term aims: she told me, “this is the first time so many independent sales sites and sellers have come together to promote themselves positively and we hope it wont be the last. Our aim is to get people to consider using alternative sites to eBay. We aren’t expecting anyone to abandon eBay but hope healthier competition will raise everyone’s game.” And that would be a result for everyone.



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