eBay Belgium today becomes the second eBay site this week to announce fee changes valid from 28th August:
- Items with a start price €2,00 – €9,99 have their insertion fee reduced by 5c to 15c.
- Gallery fee for the €0,01- €1,99 tranche reduced to 10c.
- Insertion fees for items starting at €200 or more are increased to €3,00.
- FVFs on items over €50 are increased: fees are being raised 0.5% on the €50-€1000 and over €1000 tranches to 4% and 2% respectively. FVFs for items under €50 are unchanged.
This is another move by eBay towards a lower insertion fee, higher final value fee pricing model, just as we’ve seen with UK media categories. The Belgians are quite open about their thinking here: “we hope to encourage sellers to list their items for sale with a low start price, which helps to improve their chances of success in attracting more bidders from the start of the auction”. With eBay’s continued emphasis on getting sellers back to listing on core rather than in shops, I think we can expect to see more of this on other eBay sites in the future.