PayPal are running a developers competition for Facebook applications (sadly only open to US residents). Naturally the application has to use PayPal but it’s a great way for PayPal to make inroads into the 30 million odd Facebook users.
Judging will be based on:
- Creativity: Is the application engaging and innovative? – 30%
- Quality: Does the application work intuitively and as expected? – 30%
- Functionality: Is the application useful? Does it fulfill customer’s needs? – 40%
It will be interesting to see what the developers come up with, monitising Facebook for users will only make it more attractive, and of course if applications are developed first for PayPal it’s shutting another door in the face of Google Checkout. They’ll be playing catchup once again.
There’s one oddity with this competition, there are two “First Prizes” of $5,000, and four “Second Prizes” of $2,500. There’s also a “Grand Prize” of $10,000, but come on…… two first prizes?