eBay.com have announced their new marketing campaign. With the slogan “shop victoriously”, it’s very much promoting the idea of winning, because “it’s better when you win it”. Here’s one of the TV ads:
To seasoned eBayers, this might look like pushing auctions ahead of BIN purchases – as eBay have been wont to do for the last year or so – but actually, I think it’s non-specific enough that newbies might just see the idea of purchasing on eBay itself as winning: perhaps the bargain prices and/or the breadth of merchandise are a win in themselves. I like the message.
Even better news – or at least, it is for US eBayers – is that eBay Gift Cards are finally to be made available. I know I’ve been grumbling about the lack of these for years, so its nice to see them finally being released – though of course I’ll be much happier when they can be bought in Europe too.