eBay.com have signalled a change in the way eBay shops will be viewed in the future. It’s often been question exactly what a “Featured Shop” gets over and above a basic shop, but the new name of “Premium Shop” more accurately reflects it’s benefits. Featured shops were slightly elevated in the left navigation bar of search results but that is about as far as featured went. Premium implies additional benefits and that’s the real value.
In line with Germany eBay.com are cutting the price of Anchor Shops by 40% to $299.95. For both Anchor and Premium shops the number of email marketing that can be sent free is to increase and MarketPlace Research will be included in the price.
Of significantly more value all Premium Shops (in the US only) will gain access to eBay telephone support around the clock. If anyone’s ever wondered if it’s worth paying extra for a Featured shop 24/7 phone support has to be a compelling reason to upgrade!
It’ll be interesting to see how this translates to the UK. I’m guessing we’ll get a reduction in price of Anchor shops and MarketPlace Research included in the price, but I can’t see all eBay shops users getting telephone support just yet…. Maybe next year? 😉
