Back in August eBay began testing a bid box (the ability to type a bid in directly instead of clicking to an additional page) at the top of the auction page, next to the bid button. After six weeks of testing they’ve realised the obvious, that it’s a good thing to make it as easy as possible for buyers to bid! They’ve just announced that in the next few days the bid box at the top of auctions will be rolled out site wide.
The one thing that still confuses me is why it took six weeks of testing to establish that making it easier for buyers to bid and saving them time encourages bidding. To me it seemed logical and obvious with no need to test! It’s a good move though and will appear on the site just in time for the Christmas shopping season.