Christmas ad campaign begins

If you haven’t seen it yet, here’s the first in this year’s series of Christmas adverts for eBay. I’m happy to say that the word “cheap” isn’t mentioned at all: the emphasis is strongly on the idea that you can just whatever your loved one wants on eBay. Anyone who can possibly justify including the words “yellow” and “retro” in their listings should grab the chance of some extra traffic before this one’s off our screens!