eBay encourage searching on listings

No primary category set

There’s something appearing at the bottom of eBay listings which is rather strange. It’s a box encouraging buyers to search for items on auctions or buy it now that accept PayPal.

Whilst I have nothing against encouraging buyers to search for items the images above are taken directly from the listing that the message below appears on. The listing is an auction, it has Buy It Now available, it accepts PayPal, so just why would eBay need to insert a message prompting buyers to search for the identical item elsewhere on the site?

eBay advert on the bottom of listings

The only thing I can think of to explain this is that eBay are hoping search engines will pick up on the text, but currently that doesn’t appear to be happening.

I have to say I’m not particularly concerned by the message, not many buyers scroll right to the bottom of a listing but if it was going to be at all effective it should be hotlinked to search results.

One Response

  1. This type of text also appears right at the end of categories as well, not sure if it’s in all of them yet, but I’ve seen it in every one I’ve looked at in the last week. If it’s designed for search engines to pick up that has to be good news, something we’ve not had much of lately from eBay. However, the cynical side of me wonders what they’ve got hidden up their sleeve. With all that’s been going on lately in eBay land it does tend to make you cautious about any changes.


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