Another interesting development on eBay.com today, the launch of Guest Buying. New buyers who wish to purchase buy it now (BIN and SIF) listings will no longer be forced to register before they can do so. Instead, they can simply buy with PayPal from eligible listings, and the item once paid for is theirs. Guest buyers will not be able to leave feedback unless they register, though of course they will be strongly encouraged to do so.
In order to be eligible for Guest Buyer orders, sellers will have to:
- have a premier/business PayPal account in order to accept credit card payments.
- specify shipping costs.
- qualify for the top tier of buyer protection of $2,000; the item must cost less than $2000.
- use eBay’s checkout system. Third-party checkout will not be supported at this time.
Those who use the PayPal US feature to block unconfirmed addresses will be able to do so with guest buyers too.
Guest Buying will initially be available in just few categories: Music, Books, DVDs & Movies, and Consumer Electronics will launch “in the next few days”, but more categories will be added “shortly”.
This is a wonderful development that should bring a lot more new buyers to eBay.com, by putting a spontenaity into eBay buying that’s never been there before. I’m repeatedly told – often by my own repeat eBay buyers – that people really can’t be bothered with “all that feedback stuff, and bidding and waiting to see if they’ve won”: they want the choice that eBay offers, but simply to be able to buy, pay and get their item. The Guest Buyer program should offer exactly that: what a shame they wasted all that time, effort and money with eBay Express when a simple development like this would have achieved the same goal.