Following on from the latest eBay adverts and the Love from you from eBay tag line comes the eBay.co.uk Christmas page.
It encourages you to think about the things the special person in your life likes, and then enter them into the eBay search box to see what comes up. Examples are again “Yellow Retro” with another being “Funky Retro”.

I like the whole idea of “Love from you from eBay“, it prompts buyers to think about their loved ones whilst shopping on eBay and it’s a great association.
eBay have started an email campaign to spread the message. If you’re listing on eBay it’s worth including the word Retro in your items if it’s applicable as there’s sure to be a lot of buyers testing out the search terms.