eBay UK affiliates will no longer be paid for leads generated from paid search traffic from Google, Yahoo or MSN. The change will be implemented from 1st February 2008, and applies to any paid search on the named networks with an eBay.co.uk landing page: paid search leading to a landing page on a non-eBay domain is still allowed.
The changes were announced in an email sent to existing affiliates, although the website still includes paid search as an acceptible promotional method.
Rather less specific but potentially good news for affiliates is that payouts to eBay UK affiliates are to be increased early in 2008. As UK payouts are significantly lower than for the .com program, this is sure to “incentivise further growth” from UK affiliates.