ChannelAdvisor add Amazon merchants@ support

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15 Feb 2008

It’s been a busy week for ChannelAdvisor, first they announce the opening of a new Product Development and Business Support Centre in Limerick and today they announce the launch of ChannelAdvisor support for Merchants@ on Amazon UK.

Merchants@ is Amazon’s third party sellers platform which allows invited merchants to compete with other merchants, and even Amazon itself, for the main “Add To Shopping Basket” button on the site (often referred to as the “Buy Box”).

Winning Amazon’s Buy Box, where customers can add products to their shopping basket has the potential to dramatically increase sales when compared to listing products on the traditional Amazon marketplace alone.

Normally Amazon reserve this prime selling position for themselves, but if Amazon are out of stock or a merchant has better pricing they can become Amazon’s recommended merchant for that product.

Amazon seems to be a very lucrative way of doing business. As soon as we switched on the service we started receiving orders and when we qualified for the “Buy Box” the orders that we received were substantial – so high in fact that we soon ran out of stock.
Gareth Haines, Managing Director of Normans Music and ChannelAdvisor client

ChannelAdvisor have integrated support for Amazon Merchants@ support in their MarketplaceAdvisor Premium software solution. Twenty three of their clients will be using ChannelAdvisor’s technology to expand their business onto the Amazon Merchants@ program from today. If you’re interested in finding out more you can contact ChannelAdvisor on 0800 345 7504 and Amazon.co.uk regarding the Merchants@ program on 0208 636 9252