eBay UK have made some changes to feedback pages. Total “lifetime” positive and negative scores have
disappeared from the left hand side, presumably in anticipation of May’s recalculation, where all repeat feedback will count towards the headline score moved from the left column, to underneath the total score.
This hasn’t gone down too well with sellers with a high percentage of repeat buyers. Julie from World4Kids, who has herself, told me, “the overall impression doesn’t look so good. Your figures ‘feel’ lower without clearly showing the total pozzies. Even when stats are recalculated in May I can’t see that it will clearly show either the percentage of or actual number of repeat feedback.”
I tend to agree with her: visiting my own feedback page, the first figure I see is 600-ish “pozzies in the last month” rather than 50,000-ish “pozzies since I registered”. eBay’s recent changes have put the emphasis onto recent feedback; 30 day DSRs are what counts for seller discounts, and 90 days feedback is one of the things that counts for seller non-performance. Sellers can’t expect to sit on their laurels and have a lifetime’s worth of positive feedback make them look good any more.
I couldn’t really care less about the actual number, but I do want to show off my repeat feedback. Unless the feedback page is going to change again in May, I don’t see that this will do that.
The other change is rather neat and should be less controversial: all of the figures in the repeat feedback ratings box are now clickable, so you can see non-positive feedback in one easy click, rather than having to mess about with drop-down boxes.
What do you think? Easier to use, or too dismissive of your repeat buyers? Leave us a comment.