Join the dots to find what's wrong with this picture

No primary category set

There are only three dots, it’s not going to be difficult:

  1. eBay UK can call clicking five times to get into each of your orders to see if there’s a note from a buyer, a “workaround”.
  2. eBay France think you can remember a complicated click pattern through the depths of My eBay, when they could have just provided a link to the correct page.
  3. Seth Godin owns the world’s worst toaster, which is a bit like trying to pay his eBay invoice.

There’s been a lot of talk about “finding” rather than “search”, and about “the buyer experience” – making eBay easier to use. How about we look at the URLs too? https://www.ebay.co.uk/myebay – there, doesn’t that look nice?

4 Responses

  1. I guess Seth got mugged off by the marketing. Perhaps it was the purple toaster on a shelf of white/chrome ones?

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