PerfumeBay give up fight, change name

No primary category set

PerfumeBay have finally given up on their trademark fight with eBay, and have changed their name to Beauty Encounter.

Beauty Encounter’s CEO Jacquelyn Tran wrote

We fought a good fight for four years, but now I feel it’s in our customer’s [sic] best interest to evolve, rather than continue the legal battle.

The perfumebay.com domain name now redirects to beautyencounter.com. Ms Tran had previously argued that the PerfumeBay name was supposed to signify “a bay filled with ships carrying perfume from every corner of the world”.

4 Responses

  1. Sue, its funny how you got this story about a company in Orange County (where I live) before I did and from the Orange County Business Journal with a circulation of 20 🙂

    Am I going to have start researching the local UK press?

  2. not sure how ebay managed to bag the global rights to the word “Bay” !? presumably they simply had to purchase all the “Bays” in the world !?!?!

RELATED POSTS..

eBay Live UK to launch with Katherine Ryan and Amy Bannerman

eBay Live UK to launch with Katherine Ryan and Amy Bannerman

US TikTok Bill - Bytedance told to sell it or face ban

US TikTok Bill – Bytedance told to sell it or face ban

Attentive see 128% growth in UK AI marketing and personalisation

Attentive see 128% growth in UK AI marketing and personalisation

Royal Mail Bladed Items; Sharp Objects and Weapons update

Royal Mail Bladed Items; Sharp Objects and Weapons update

Why do shoppers buy from you - Brand Loyalty or Habit?

Why do shoppers buy from you – Brand Loyalty or Habit?

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars