ChannelX Logo
Search
Close this search box.

PerfumeBay give up fight, change name

PerfumeBay have finally given up on their trademark fight with eBay, and have changed their name to Beauty Encounter.

Beauty Encounter’s CEO Jacquelyn Tran wrote

We fought a good fight for four years, but now I feel it’s in our customer’s [sic] best interest to evolve, rather than continue the legal battle.

The perfumebay.com domain name now redirects to beautyencounter.com. Ms Tran had previously argued that the PerfumeBay name was supposed to signify “a bay filled with ships carrying perfume from every corner of the world”.

4 Responses

  1. Sue, its funny how you got this story about a company in Orange County (where I live) before I did and from the Orange County Business Journal with a circulation of 20 🙂

    Am I going to have start researching the local UK press?

  2. not sure how ebay managed to bag the global rights to the word “Bay” !? presumably they simply had to purchase all the “Bays” in the world !?!?!

RELATED POSTS..

How to win on BuytoGive marketplace with compassionate shoppers

How to win on BuytoGive marketplace with compassionate shoppers

Somerce takes over former TikTok Shop Studio in Manchester

Somerce takes over former TikTok Shop Studio in Manchester

Walmart 30% Savings for new users of MultiChannel Solutions

Walmart 30% Savings for new users of MultiChannel Solutions

Linnworks Shippo partnership to Streamline and Scale Global Ecommerce Shipping

Linnworks Shippo partnership to Streamline and Scale Global Ecommerce Shipping

ZigZag finds 86% of retailers regret missed revenue from late peak planning

ZigZag finds 86% of retailers regret missed revenue from late peak planning

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars