Speaking to ecommerce merchants at Catalyst in the US this week, one common theme has been how they can maximise on the weak dollar. For most sellers this has been to expand their US operations to Europe but with one exception – Patrick Sherlock of Luzern Solutions is from the UK and he’s bucking the trend intending to expand from Europe and break into the US marketplace.
Luzern already have clients with products in the US so this will minimise the impact of the $/£ exchange rate. Luzern intent to leverage exisiting relationships to ease their way into transatlantic trade.
When asked why Patrick is attending Catalyst he said “I just think it’s a great source of information” and recommends other sellers to consider Catalyst UK which takes place on June 21st – 22nd. Explaining that the conference is not a hard sell he said that “They [ChannelAdvisor] don’t try to sell their products, I always like that”. Catalyst is simply, in his opinion, the best opportunity to network with top ecommerce merchants and to gain an insight into the roadmap for online selling in the future.
One Response
no doubt its all wonderful, at these convention thingies
but its if the dogs are barking ,or the posties late, or if the grand children are noisy, that are the sort of things that most effect my online commerce