A lesson in SEO from your online florist

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Whilst many eBay sellers also have their own website, the last place they would probably look for Search Engine Optimisation (SEO) advice would be their local florist. I have to admit I also was a little surprised when I found just such a post on the blog of the leading online florist – Arena Flowers.

The post contains some great advice for website owners, and in a easy to understand format. It focuses on some do’s and don’ts for page meta descriptions, with examples of how they can have a positive (or negative!) impact in search results.

This is going to become an increasingly important area especially, as the post points out as of yesterday, competitors can purchase Google search placement with your company brand as the keyword. That means your competitors can advertise their products directly to people who have specifically searched the Internet for your business or brand.

The material is well worth a read for all website owners, I’m just amazed to find such great content from a florist. The article shows how well they understand the Internet and why Arena are simply the best for online flowers.

3 Responses

  1. Thanks for the kind words about our post, Chris (and about our service, Dan!). Much appreciated. 🙂

    We try and mix up different content on the blog that will be of interest not just to flower buyers/lovers, but individuals involved in online business and the online world in general. Plus we try to have some plain silly or fun things on there too. Hopefully it’s the right mix.

    Pascale Perry, author of the guest post in question, has been incredibly helpful to us over the past months with her expert SEO tips, so she was a perfect choice to share some insight with our readers. Credit where due!

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