A lesson in SEO from your online florist

No primary category set

Whilst many eBay sellers also have their own website, the last place they would probably look for Search Engine Optimisation (SEO) advice would be their local florist. I have to admit I also was a little surprised when I found just such a post on the blog of the leading online florist – Arena Flowers.

The post contains some great advice for website owners, and in a easy to understand format. It focuses on some do’s and don’ts for page meta descriptions, with examples of how they can have a positive (or negative!) impact in search results.

This is going to become an increasingly important area especially, as the post points out as of yesterday, competitors can purchase Google search placement with your company brand as the keyword. That means your competitors can advertise their products directly to people who have specifically searched the Internet for your business or brand.

The material is well worth a read for all website owners, I’m just amazed to find such great content from a florist. The article shows how well they understand the Internet and why Arena are simply the best for online flowers.

3 Responses

  1. Thanks for the kind words about our post, Chris (and about our service, Dan!). Much appreciated. 🙂

    We try and mix up different content on the blog that will be of interest not just to flower buyers/lovers, but individuals involved in online business and the online world in general. Plus we try to have some plain silly or fun things on there too. Hopefully it’s the right mix.

    Pascale Perry, author of the guest post in question, has been incredibly helpful to us over the past months with her expert SEO tips, so she was a perfect choice to share some insight with our readers. Credit where due!


TikTok Shop launches new Fresh Flowers & Live Plants Category

TikTok Shop launches new Fresh Flowers & Live Plants Category


Arena Flowers: World first closed-loop waste system

bouquet of flowers isolated on white

Yodel Valentine’s flower deliveries up 15% in 3 years


Amazon as a search engine: How to leverage product consideration


Amazon SEO: Third-party tools

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars