New price structure for US eBay affiliates

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eBay are changing the way that payments are made to US affiliates who introduce new buyers. Currently, ACRUs are compensated at a fixed fee, which increases the more new members you introduce: it’s currently $25 per member if you bring in fewer than 49 people a month, up to $35 if you bring in 30,000 or more.

For new affiliates from 1st August and for everyone from 1st November, this will change:

Each publisher will be placed in a quality tier at the end of each month based on that month’s and historical traffic. The tiers will range from $0 to $50, and the higher the expected lifetime value of the customers a publisher sends, the higher the tier the publisher will receive.

(Emphasis mine.) New affiliates will be placed in the lowest, $0 tier to start with, “while the system calculates an appropriate tier”. What a great way to pull people into the program.

Existing affiliates will, in September, get access to a new report that tells them the quality of the traffic they have been sending eBay, so that they can see if they’re getting a pay cut or not. Forgive me for being cynical, but I don’t see anyone coming out of this any better off, except eBay.

But I am extremely impressed that eBay think they are able to predict a customer’s lifetime worth to them so early on in the relationship. Perhaps they would like to pick my lottery numbers this week?

4 Responses

  1. It used to be the only people eBay was nice to was the affiliates. I’m wondering if they recently discovered that the #1 reason buyers leave eBay is that they weren’t “quality” buyers to begin with.

  2. Your link (it’s actually the FAQ, not the terms and conditions) says:

    Based upon this quality rating, you will receive payment amount per ACRU of $0-$50. The higher the quality of your network traffic, the higher the payout per ACRU.

    But the link in the article says:

    The tiers will range from $1 to $50, and the higher the expected lifetime value of the customers a publisher sends, the higher the tier the publisher will receive.

    A new link: Current Pay Structure

    Combine that with your article and it just sounds like they tell you $0 until the end of the month and then they decide on your final value of $1 – $50 each. I was referring to the minimum payment tier so this may just be miscommunication or eBay changing their policies on a whim.



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