eBay are changing the way that payments are made to US affiliates who introduce new buyers. Currently, ACRUs are compensated at a fixed fee, which increases the more new members you introduce: it’s currently $25 per member if you bring in fewer than 49 people a month, up to $35 if you bring in 30,000 or more.
For new affiliates from 1st August and for everyone from 1st November, this will change:
Each publisher will be placed in a quality tier at the end of each month based on that month’s and historical traffic. The tiers will range from $0 to $50, and the higher the expected lifetime value of the customers a publisher sends, the higher the tier the publisher will receive.
(Emphasis mine.) New affiliates will be placed in the lowest, $0 tier to start with, “while the system calculates an appropriate tier”. What a great way to pull people into the program.
Existing affiliates will, in September, get access to a new report that tells them the quality of the traffic they have been sending eBay, so that they can see if they’re getting a pay cut or not. Forgive me for being cynical, but I don’t see anyone coming out of this any better off, except eBay.
But I am extremely impressed that eBay think they are able to predict a customer’s lifetime worth to them so early on in the relationship. Perhaps they would like to pick my lottery numbers this week?