In response to comments made by a couple of people, I want to emphasise that I am not complaining about lack of eBay sales. eBay still has buyers, and that is the reason that I and thousands of other sellers continue to list there. But compared to any number of other sales channels, our own websites included, eBay is becoming hard work. We spend time and effort jumping through their hoops, and in return, we don’t even get to feel that our eBay income is secure.
Today, I’m nailing nine theses to the door 😉 This is what eBay needs to do moving forward:
- A one-year moratorium on fee changes We’ve had two major fee reconfigurations inside nine months. Let us get on with selling without having to spend hours with a calculator refiguring our listing strategies.
- DSR granularity available now eBay judge us by our DSRs. We need a decent level of information so we can read these figures properly. At the very least, we want to see how many buyers have left us each score.
- Introduce a proper warning system for sellers suspended under SNP, with right of appeal, and a human being to talk to. Right now, any of us could lose our account at any minute, and do nothing about it. That doesn’t make for long-term business partnership.
- End secret policies (like the limitation on branded goods sales). We need transparency for all eBay policies. Secret listing limits and polices apparently applied inconsistently from seller to seller must end.
- Give us proper notice of changes to the site, and an end to polices being introduced piecemeal and retracted later I know eBay are trying on this one, but they’re not there yet. Policy changes should be thought out and announced well in advance, not introduced as a knee-jerk reaction to questions on the forums (like the ban on sub-99p items) or as accidental fall-out to other site changes (like the loss of ISV for UK BIN listings). People’s livelihoods depend on things like these, so stop changing them at a moment’s notice.
- Retract the ‘no paper payments’ policy, for the sake of your buyers No one believes this is about security; it’s only about eBay’s bottom line. Telling sellers they have to accept PayPal is one thing; telling buyers they can’t pay by cheque even if they want to, is a step too far. Think of the buyer experience.
- Feedback editing should be introduced when it was promised Lorrie said “before the holidays”. Subsequent announcements said “by the end of October”. It’s October this week, and I see no announcements about the roll-out. Sellers want this. Prioritise it.
- Remove all third-party advertising from the view item page The *only* possible action on the view item page should be buying the item. Stop distracting our buyers (yes, they’re our buyers: sellers are eBay’s buyers, and we’ve already paid for the view item page).
- Let eBay catch up with the rest of the internet With so many sellers listing so many items, eBay is always going to be a complex site. Every change made to functionality or layout, therefore, should seek to minimise that complexity. Make it easier to use. In particular, recognise that half of eBay purchases are now buy it now, and give buyers a shopping cart: buying on eBay should not be more difficult than buying on every other ecommerce site out there.
Over to you…