eBay are reducing the final value fees for items sold in media categories by 25% for the whole of November and December when free postage is offered.
Sellers will need to offer free domestic P&P to qualify for the discounts. Free P&P will become compulsory from 27th January for DVD’s with maximum rates set for other media items.
In order to qualify the first domestic postage needs to be set with a cost of £0.00, although other premium services (such as recorded or special delivery) can be charged as can International post.
It’s important to realise that increasing prices to include postage in the buy it now price is likely to affect placement in Best Match and will lose any Recent Sales boost in search results. In this case “Free” postage really does need to be “Free”. However if you’re launching new listings or using the auction format you can take full advantage by rationalising your prices to build postage costs in.
There seems little doubt that eBay will move towards capped or free postage for many categories on the site. For sellers who will have to offer free P&P or reduce their shipping rates at the end of January a 25% discount on FVF is the perfect incentive to make the changes now rather than wait until they’re forced to in the New Year.