Amazon UK: spend a fiver, get free delivery

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Amazon UKAmazon UK have cut their threshold for free delivery from £15 to £5. “Super saver delivery” allows UK-based customers buying eligible products to elect a free-but-slow delivery service: eligible items are those purchased directly from Amazon, or shipped by them through the Fulfilled by Amazon service. The Telegraph reports that 90% of Amazon UK’s sales will now be delivered free of charge.

The MD of Amazon UK, Brian McBride, said the change was “to get people lifted for Christmas. Times are tough out there and this will come as a welcome bonus for people.” It will certainly raise the stakes for Amazon’s competitors in the run up to the holidays, and could make FbA a much more attractive proposition for many merchants too.

5 Responses

  1. Can anyone see the fees for FBA going up to cover this.

    15% of a £5 sale won’t cover delivery.

    Seems a silly idea anyway as lots of people add another item to get to the £15 level.

  2. What with eBay requiring DVD sellers to offer ‘free P&P’, the ever-popular Amazon Prime and now this, it seems to me that postage is increasingly one of the key battlefields in the ecommerce wars.

    For a long time eBay have simply said that buyers liked clarity and whilst that is completely true it’s looking more like free or postage that is perceived to be free (or exceptionally good value) is the way forward.

  3. postage inclusive should be the term used
    ebay should do something to encourage sellers to offer and adopt ,this method
    other than dictating the terms


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