How to get free subtitle until the end of January

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is available for sellers with a Featured or Anchor shop. I have to say as one of those paying £50 or £350 a month it’s nice to see some added benefits coming in although the cost justifies itself purely on listing fees alone.

If you want to take advantage it’s possible to upgrade your shop, and if you’re a habitual user of subtitles it could cost justify itself in a month. The normal subtitle fee is £0.35 for short duration listings and £1.05 for 30 day listings – if you add subtitle to as few as 30 listings it pays for the upgrade. (30 listings @ 20p + £1.05 = £37.50, 30 listings @ 5p with £1.05 waived = £36.50 including the extra £35 shop fee)

Good ’til canceled listings are excluded from the promotion, which makes sense, if you add a subtitle you’d be paying for it on each renewal. By limiting the promotion to 30 day or shorter listings it gives the opportunity to remove the feature when you relist after the promotion period.

For those that wish to take full advantage it’s effectively free subtitle up until the end of January. Many sellers will be relisting their times on the 1st December with the new VAT rates, by adding a subtitle and relisting on the 31st December you have the opportunity of 60 days worth of subtitle for free.

I’ll be manually ending all of my listings tomorrow and relisting them on Monday 1st with revised VAT for free. Now I can add subtitle for free so what’s started as a nightmare for sellers has turned into a cloud with a silver lining.

6 Responses

  1. I understand the point you are making but this just seems to add to my workload. I use GTC listings so I would have to stop for 2 months. I am planning to edit as much in bulk as possible by doing all the items with 3 units left and then 4 left etc. Adding subtitles means I have to do them 1 by 1 unless I do something generic. I then have to relist in 30 days and then relist again having removed the subtitle. On each relist I lose the benefit of buyers being able to see that loads of people have previouly bought items. I will also have to update the inventory.

    I will be interested to see if people think the benefit of subtitles makes the work worth it. I think I will pass.

  2. Does anybody know whether or not altering the title or sub-title will effectively make it a new listing? My concern is that all recent sales history will be lost.

  3. #3 Also like to know that, anyone?

    One more question, using SMP how can I tell what are 30 day, GTC, or 10,7 etc, it tells me they are BIN or Auction, don’t have the time to manually check each one?

  4. #3 #4 Shouldn’t do – eBay have stated that description changes won’t affect recent sales to allow for the VAT change and subtitle is not title (and not searchable except with description searches)

    #4 Dunno…. what about using TL? That has a duration column you can add. To be honest though you’re better off adding to newly listed items than existing to ensure they qualify for the promo.


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