Six months ago eBay launched an international business division to sell targeted campaigns across eBay’s collection of international sites, based in London. The division is headed by Christian Kunz who said that eBay’s “unrivalled product transaction data would enable brands to get closer to sales by directly targeting consumers with a high propensity to buy”.
Today the European Interactive Advertising Association (EIAA), a pan- European trade organisation for media companies, announced eight new members including eBay with Christian Kunz appointed to the EIAA board.
The primary objective of the EIAA is to champion and to improve the understanding of the value of online advertising as a medium, to grow the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment.
The EIAA members are AD Europe (Orange, United Internet Media, Libero), AdLINK Group, blinkx, CNN International, DoubleClick, Disney, eBay International Advertising, Gruner + Jahr, Linkedin, LYCOS Network Europe, Microsoft Advertising, MTV Networks International, Platform-A, PREMIUM PUBLISHERS ONLINE, Smartclip, Specific Media, wunderloop and Yahoo! Europe.
I guess this means that 3rd party adverts on eBay are not only here to stay, but that eBay are committed to punting off-line advertisers to investing in online adverts. To generate profit for eBay there’ll be no surprises as to where those online adverts will appear.