An eBay survey reveals that vast majority of online traders are confident that 2009 will see growing, or at least steady, sales and nearly two-thirds are planning to expand their business this year. The Online Business Index, released in association with Business Link, is compiled from sales data from eBay UK’s top 1,000 business sellers and survey responses from 410 of the top 2,000 business sellers, with a combined turnover of £785 million in 2008.
Key findings include:
– 64% of online businesses feel confident about the immediate business outlook, according to survey findings, with only 15% expressing pessimism.
– More than half of those surveyed – 54% – expect rising sales, with a further 30% expecting sales to remain stable.
– Exports by online businesses are surging, with eBay data demonstrating a 128% increase in the last year alone.
Most interestingly, the survey looks at sellers who are typically not trading exclusively on eBay. The online businesses covered by the survey obtain 56% of their revenue through eBay, 22% through other sites and 23% through bricks-and-mortar outlets. 78% plan to expand or diversify their businesses according to the survey. Good news for PayPal, bad news for the eBay marketplace.