The Times reports today that cross border trade from eBay UK is up 49% compared to last year. The weak pound coupled with eBay promoting cross border sales has seen export rocket.
It’s not just on eBay either, ASOS, the online fashion retailer, has seen exports grow 173% based on this time last year and is in the process of opening up country specific websites to meet the demand. Prices from UK retailers are discounted by about 25% for overseas buyers based on the current £ exchange rate.
If you want to take advantage of the buying power of overseas eBay users there are two ways to tap into the growing market:
1) List items on eBay UK as normal, but offer to ship to Europe, the US or the Rest of the World. As well as making your products available specifying overseas postage rates will ensure buyers know exactly what they’ll be paying.
2) Consider listing on eBay sites other than the UK. eBay.com, Ireland, Canada and Australia are the easiest as they’re all English speaking sites. eBay France and eBay Germany are also worth considering if you’ve got some basic language skills.
If you’re not shipping overseas consider why not – in the current economic climate any areas in which sales are growing simply can not be ignored.