eBay are testing more changes to feedback with new feedback flows to be presented to selected sellers customers over the next four to six weeks in the US. eBay Ink has some screen shots as well as an interview with Brian Burke, eBay Director of Seller Standards & Feedback.
Options could include scrapping the almost universally hated Detailed Seller Ratings (no surprise there – regularly getting 4 stars out of 5 for free shipping pretty much shows they’re not working that well). Coming in with a marks out of 10 score is the simple question “How likely is it you would recommend this seller?”
That, to be honest, is possibly the most important feedback question that could be asked. Forget the fact buyers may have overpaid for postage, returned the item for refund or even had an item go missing or damaged in transit. It’s all about how the seller handles their customers and did they leave the customer happy enough to recommend them to others.
Having said that just how many more changes to feedback will there be? DSRs have come and they may well go, for selected sellers if not for all. DSRs are a pain for buyers to complete, especially for multiple purchases and some sellers still feel victimised that they can’t leave negative or neutral feedback for buyers if they feel it appropriate.
The good news is that regardless of the test results there are no feedback changes planned for this year. Tests normally result in changes though, so what sort of feedback changes would you like to see? Do you want to be ranked out of 10, have you grown to like DSRs, or is there another feedback option that you’d prefer?