Skype TV ad banned for being too good

No primary category set

Oh no, what will Skype do? The TV ad they ran several months ago has been banned by the Advertising Standards Agency (ASA).

Apparently five people complained saying that the picture and sound quality shown on the ad wasn’t what most people could expect. Skype argued that for technical reasons they couldn’t use a webcam as they’d expect their users to, but went for a “simulated” experience. They said “the sound and picture quality achieved by the filming method used in the ad was equivalent to the best sound and picture quality that could be achieved by users at home”.

The ASA concluded that because the Skype ad showed the best possible performance instead of a typical quality it was misleading. I wouldn’t think Skype will worry too much though – the ad has run and they probably wouldn’t have reused it in the future anyway.

RELATED POSTS..

ChannelX UK Amazon Sellers Report 2023

ChannelX UK Amazon Sellers Report 2023

TikTok Pulse Premiere comes to UK with Sky Sports

TikTok Pulse Premiere comes to UK with Sky Sports

Walmart Marketplace delivers record sales days for 3P sellers

Walmart Marketplace delivers record sales days for 3P sellers

Royal Mail Singing Christmas postboxes

Royal Mail Singing Christmas postboxes

New Mastercard Shopping Muse AI-based shopping tool

New Mastercard Shopping Muse AI-based shopping tool

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars