Congratulations you bought this item – now return it

No primary category set

returnthisitemOn viewing the item page of a recent purchase I was greeted with the message “Congratulations! You bought this item. View order details. Return this item.”

Now I haven’t even received the product yet, and I know buyers have rights and one of those rights under the Distance Selling Regulations is to return an item bought over the Internet if it’s not suitable, but how easy should it be for a buyer to return a purchase? In my mind there’s a difference between a buyer making a decision to contact the seller and request a return, to being provided with a returns link the instant they’ve paid.

I don’t normally review the item page once I’ve made a purchase and now I’m hoping most buyers don’t either! There’s a fine line between being made aware of your right to return an item as opposed to actively encouraging buyers to try before they buy. eBay are getting very close to crossing that line.

RELATED POSTS..

Understanding the importance of creator marketing platforms

Understanding the importance of creator marketing platforms

Huboo reports 120% post Brexit European growth

Huboo reports 120% post Brexit European growth

BigCommerce CEO Brent Bellm on Open SAAS, Retailer Marketplaces & Instant Commerce

BigCommerce CEO Brent Bellm on Open SAAS, Retailer Marketplaces & Instant Commerce

Solving Retail Data Challenges with Sharon Gee, Feedonomics

Solving Retail Data Challenges with Sharon Gee, Feedonomics

Troy COX, CPO at BigCommerce and The Next Big Thing!

Troy Cox, CPO at BigCommerce and The Next Big Thing!

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars