eBay have struck a partnership with Octopus Travel to offer over 50,000 hotel room listings on eBay. The offers will range from independent hotels to global chains and will include auctions from £0.99, fixed price deals, hotel upgrades and special offers as well as a microsite .
To mark the partnership, eBay is launching with a special charity auction in aid of youth charity, The Prince’s Trust. During January with 100% of the final price being donated through eBay for Charity.
The Octopus Travel shop will be promoted on eBay through a combination of paid search and targeted advertising across eBay.
eBay Advertising
is a program where brands can offer compelling messages to the eBay community. The proposition is that as eBay users are primarily visiting the site to buy and sell, in general they are are more receptive to commercial messages than nearly anywhere else on the web. As a side bonus many of the campaigns also include an element of fund raising through eBay for Charity.
Previous campaigns have included , which delivered 100 million banner impressions in 10 days, 7 million home page banner views, 712 thousand auction views and raised over £80,000 for the charity.
Mercedes promoted the and achieved 28 thousand opt ins to receive further marketing messages and finance brands such as and say that the click through rates for eBay media campaigns are much higher than adverts on other venues.
If you’ve been wondering what proposition eBay was selling to companies who have been purchasing banner ads on eBay then the page is well worth a read. Do you think co-branded adverts with eBay and advertising partners are good for the site and will making eBay a great destination for hotel bookings increase sales for eBay sellers?
Possibly the most interesting question has to be whether the advertising partnerships are more important to eBay from a revenue perspective, or is the overriding aim to increase the value proposition of eBay to buyers and make the site more sticky?
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