eBay to run ads on private sellers’ listing pages

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eBay UK has announced that, as of Monday, they will start testing advertising on the view item pages of “a small percentage” of listings belonging to private sellers. that these are eBay listings for which the seller has not paid an insertion fee – and also mentions “relevant” ads.

We’ll obviously have more on this when the ads actually start running. But if I were a betting man, I’d put several quid on a call that this “test” won’t – in the long run – be limited to private sellers who are getting free listings.

3 Responses

  1. Makes me think ebay must give some credence to the ” I paid for this listing so dont advertise on it” argument.

    Ebays idea of relevant and the rest of the worlds is normally very far apart.

  2. “…if I were a betting man, I’d put several quid on a call that this “test” won’t – in the long run – be limited to private sellers who are getting free listings.”

    What are the odds? ‘Cos I’m willing to put some money on that, too.

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