eBay new home page concepts

No primary category set

eBay are considering new designs for the eBay home page, and have three design concepts which you can test and give feedback on.

The first is a minimalist home page which focuses on lightning quick page-loading and making searching our site and browsing eBay’s breadth of categories fast and easy.

The second design maintains an increased focus on quick page-loading, searching and browsing but adds what eBay call “an element of engaging content”. Finally the third option contrasts to the first two with a more familiar eBay header at the top of the page and easy access to shopping activity alongside “engaging inspirational content and great deals”.

All three have their merits, and you can
in the eBay Garden, where eBay give a sneak preview of new features coming to the site. Any feedback you give will go directly to the teams working on particular projects.

The one thing I would like to see are versions of these pages once the eBay advertising team have got their hands on them – Whilst currently they’re all fresh and clean it’ll be far too tempting to fill some space with (obviously highly relevant due to AdChoice ;-)) adverts and other messaging.

One thing I do like is the category icons, although I’m not sure why they’re in the particular order they are displayed in. I’m seeing “Cell phones and PDAs” as the first icon and I’m not convinced that’s the first category most eBay buyers are looking for.

If you were designing a new eBay home page what would you include? Do you like any of the three concepts on offer or would you come up with something totally different?

One Response

  1. By a curious coincidence I had to deal with both Amazon and Ebay today. Ebay I had to chase them up over why they still won’t close my account down 8 months after I asked them to. Amazon, I had an issue with a seller.

    Amazon responded in 29 minutes with a complete resolution individually written and addressed to me. Ebay issued an automated email roughly four hours later explaining they might get around to doing something in three working days time.

    A new web front ain’t making it.

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