eBay are shutting down AdCommerce in the US saying that sponsored ads from sellers simply aren’t working as well as highlighting in Best Match search results the most relevant listings from sellers who offer the best prices and service.
Adcommerce will cease to exist for eBay.com and eBay.ca as of the 4th August. For the moment it will continue to run in Europe and Australia although the program remains as a Beta in those countries.
eBay argue that they want to focus on the best selling and shopping experience and pay-per-click adverts just aren’t performing as well as Best Match. I on the other hand am wondering what the AdCommerce real estate on search results pages will be replaced with. It’s not like eBay to relinquish some additional advertising revenue so it wouldn’t surprise me to see these slots filled with adverts linking to off-eBay sites instead.
I’m also trying to figure out why the program is being terminated in the US, but continued in other territories. Perhaps it’s because eBay.com simply has so many more listings than say eBay UK, and so buying your way to the top with a Pay-Per-Click ad is a significantly higher benefit and thus more detrimental to the buying experience, especially for sellers who aren’t preforming well under Best Match.
Which ever way you cut it sellers in North America that were having success with AdCommerce are going to be pretty upset that the program is canceled, whilst those who either didn’t use it or had limited results will be pleased to see the end of buying your way to the top of search. Or at least they can breath a sigh of relief until they see what eBay replace AdCommerce’s spot in search results with.
Do you use AdCommerce and if so what is your recent experience? Which sites do you use them on and do you think loss of the pay-per-click adverts will affect your sales?