If you haven’t been through the eBay UK signin screen this morning, you may not have seen the huge great creative promoting buyer protection, so here’s a screen shot for you.
It’s not just on the signin screen either: there’s a banner across the top of My eBay, and (at least some) members have received an email directing them to . (I have to say, the subject line, “Who says nothing is for free”, and the copy pointing out that buyer protection is free, is a bit weird. “Free” doesn’t feel like the appropriate message here: “safe” – or even “risk-free” – might have been closer.)
So. I’m in favour of this. Anything that tells buyers that shopping on eBay is safe is good in my book. Anything that actually *makes* shopping on eBay safe is even better. One of the reasons that I keep going back to Amazon Marketplace is their “A to Z guarantee”, which I absolutely know protects me in the case of a non-delivered item. But I’ve got to say, protection programmes in general are too late. If eBay really wants to clean up their site, they’ve got to do more earlier in the process.
Buyers who’ve been told “I’m not responsible for items lost in the post” sometimes believe it. Often, for just a few quid, they can’t be bothered to go through a reporting process. They’ll just stop buying on eBay, and tell all their friends what a horrible experience they had. So unless eBay does something to stop illegal T&Cs in the first place, buyer protection is probably too little, and certainly too late.