Amazon have sparked a media furore over their “Black Friday” offers in the UK. Offering lightening deals – short term sales with limited quantities of stock they attempted to kick start UK Christmas sales early in the UK.
Black Friday marks the start of the Christmas holiday shopping season in the US, is the day after the traditional Thanks Giving holiday and is often the busiest retail shopping day of the year. Amazon have imported the Black Friday idea to the UK, but a week earlier than the US Black Friday which will be this week on 26th November. The name is nothing sinister, but recognises many retailers operate at a loss all year and Black Friday heralds the day that retailers come out of the red and into the black with bumper sales.
What Amazon offered was a series of cut price items such as Take That’s “Progress” and Susan Boyle’s “The Gift” CDs at £1, a Ninetendo Wii for £50 along with other offers across categories such as games, perfumes, consumer electronics and Jewellery. The items were advertised as lightening deals but have still sparked attention and disappointment from consumers who failed to buy them before they were sold out.
Amazon have an unrivaled reputation for customer service and for Amazon forums to be full of posts from disgrunted customers as they are at the moment is a rarity. However in fairness to Amazon they did state upfront that buyers would need to check in advance for Lightning Deal timings to have any chance at all of bagging a bargain.