Experienced CEO appointed at eSellerPro

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It’s only a few months since eSellerPro received a £2m investment from Notion Capital and now a new CEO has been appointed. Keith Bird joins eSellerPro as CEO from his position as VP at SonicWALL, a company specialising in Internet security.

Since Notion Capital invested in eSellerPro in they have been advising the company on how to scale the business quickly and globally to capitalise in both the European and US markets. The new CEO will be tasked with maximising this potential and managing ever more rapid expansion for eSellerPro.

eSellerPro already boast 100% year on year growth since the software was launched in 2006. Commenting on the explosive growth eSellerPro investor Ben White, co-founder of Notion Capital said “Although fantastic in terms of potential sales, it creates a real management challenge which is why we are very excited to have Keith on board as his experience in managing fast growing companies will be invaluable.”

Former CEO and owner of Sandbourne Systems, eSellerPro’s parent company, Chris Farrelly will move to the role of CTO. Having grown the company and established it as a leading provider of advanced ecommerce software becoming Technology Officer makes perfect sense making way for an experienced CEO to take the company forward.

Under Keith’s tenure the headcount at SonicWall increased by 150% and annual sales grow by more than 140% in five years. Keith said “Coming from SonicWALL I am used to fast-growth businesses, but this is something else. eSellerPro is already handling more than £500,000 in transactions every day and there is strong demand from customers all over the world. The UK online retail market continues to expand fast, with latest annual growth estimating a 12.45% increase from £49.8bn in 2009 to £56bn in 2010 – so the next few years should prove to be very exciting for eSellerPro.”

25 Responses

  1. Howdy,

    That’s excellent news, although he did start on the 4th 😉

    Best wishes for Keith to get to grips with the expansion, solve the lack of customer support which has cost four businesses electing to leave eSellerPro recently or selecting other software providers.

    There are other providers that are hot-on-the-heels of eSellerPro. January is typically the time for companies to revaluate their position with service providers (amongst lots of other things), have you considered moving providers already this year?


    For those whom are not aware, I worked for eSellerPro for almost 3 years and left in early 2010 due to being frustrated with the lack of internal structure. The software product itself is brilliant (I feel proud to boast that was involved with almost all sections as it grew), it was the support structure around it which was lacking and was a major factor in me sadly departing.

  2. Sorry to hear that you have left ESP Matthew. We appreciated your help and support.

    Support in a fast growing business is a tough challenge. I’m with you in hoping that the new CEO and Notion really get to grips with it. It’s also a key to finding routes to generate additional revenue.

    We met the guys from Notion before the investment and they had already understood the support frustration.


  3. I would love to see someone from these softwhere companies giving advice here rather than blowing their trumpets

  4. Royalmail paypal.
    Channel advisor ,e seller pro ,

    Auctiva, inkfrog, packing partner,
    any one at all that has something useful and helpful to say concerning their product
    rather than someone manufacturing a post as a guise to gain exposure

  5. Do you think?

    Rambo used to post and didn’t run off crying when it got heated. Chris needs to invite Terry over to Tamebay.



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