It’s only a few months since eSellerPro received a £2m investment from Notion Capital and now a new CEO has been appointed. Keith Bird joins eSellerPro as CEO from his position as VP at SonicWALL, a company specialising in Internet security.
Since Notion Capital invested in eSellerPro in they have been advising the company on how to scale the business quickly and globally to capitalise in both the European and US markets. The new CEO will be tasked with maximising this potential and managing ever more rapid expansion for eSellerPro.
eSellerPro already boast 100% year on year growth since the software was launched in 2006. Commenting on the explosive growth eSellerPro investor Ben White, co-founder of Notion Capital said “Although fantastic in terms of potential sales, it creates a real management challenge which is why we are very excited to have Keith on board as his experience in managing fast growing companies will be invaluable.”
Former CEO and owner of Sandbourne Systems, eSellerPro’s parent company, Chris Farrelly will move to the role of CTO. Having grown the company and established it as a leading provider of advanced ecommerce software becoming Technology Officer makes perfect sense making way for an experienced CEO to take the company forward.
Under Keith’s tenure the headcount at SonicWall increased by 150% and annual sales grow by more than 140% in five years. Keith said “Coming from SonicWALL I am used to fast-growth businesses, but this is something else. eSellerPro is already handling more than £500,000 in transactions every day and there is strong demand from customers all over the world. The UK online retail market continues to expand fast, with latest annual growth estimating a 12.45% increase from £49.8bn in 2009 to £56bn in 2010 – so the next few years should prove to be very exciting for eSellerPro.”